Case Studies
Creating long term strategy for intricately connected products and services created for the greater good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, C.E.O., So Good Farms
CLIENT
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
CHALLENGE
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
SOLUTION
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
RESULTS
A clear strategy for future broad-based marketing phases and a robust website for investing decisions.
Creating long term strategy for intricately connected products and services created for the greater good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, C.E.O., So Good Farms
CLIENT
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
CHALLENGE
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
SOLUTION
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
RESULTS
A clear strategy for future broad-based marketing phases and a robust website for investing decisions.
PROJECT: So Good Farms
PROJECT: Advent Jets
CLIENT
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
CHALLENGE
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
SOLUTION
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
RESULTS
Increased conversions
Reduced bounce rate.
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
Increased conversions
Reduced bounce rate.
Expanding the Sky so it's NOT the Limit –
for High Net Worth Individuals
Creating long term strategy for intricately connected products and services created for the greater good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, C.E.O., So Good Farms
Client
Challenge
Solution
Results
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
A clear strategy for future broad-based marketing phases and a robust website for investing decisions,
Expanding the Sky so it's NOT the Limit –
for High Net Worth Individuals
Brand Audit.
Branding Refresh
with visual identity &
new branded house
Website Redesign.
“We love the new company branding and redesign of Advent Jets' website. And, we greatly appreciate the creativity and strategy Charmed Minds incorporated within both endeavors. We definitely recommend them for your next project.”
— Scott Buss, C.E.O. Advent Jets
— Scott Buss, C.E.O. Advent Jets
— Scott Buss, C.E.O. Advent Jets
Client
Challenge
Solution
Results
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
Increased conversions
Reduced bounce rate.
Positioning a Lawyer within a Red Ocean.
Brand Strategy
Website Creation
"Charmed Minds was a huge help to my firm. They carefully listened to my needs and did a phenomenal job rebuilding and rebranding my firm’s website. Potential clients now have a much better understanding of the services we provide. I heartily recommend Charmed Minds.”
-- Justin Boland, Attorney, Law Office of Justin R. Boland
Client
Challenge
Solution
Results
A seasoned lawyer needs a few good tactics and a more robust website to better swim with the big sharks.
JR Boland Law Office needs a larger marketing footprint to compete with strong competition in the Seattle metropolitan area.
Branding using techniques employed by larger law firms. Refresh website, strengthen SEO, position Boland more squarely against his immediate competition.
Multiple conversion opportunities, improved SEO, navigation clarity.
Branding a New Tech Service Within a Brand
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Client
Challenge
Solution
Results
A long established tech company needs to brand their new service, tech support and cloud migration for small businesses, and create a micro site for it to increase sales.
The new service needs to align with their branded house of services, and the website needs to ladder up to its parent site with messaging, look and feel, and also larger navigation and customer experience.
New services naming convention to suit the branded house with similar messaging to current services and offerings. Micro site design similar to parent site and its content reflects offerings similar to competition.
Larger online search profile, additional landing pages. Expanded company growth and additional source of revenue.
Helping a Hospitality Group Bring Home the Bacon
Logo Design
Website Redesign
“I was very pleased with Charmed Minds’ design of my new company logo and redesign of my website.
I recommend them highly.”
— Maryam Malayeri, C.E.O. Kimary Consulting
