Case Studies
Creating long term strategy for intricately connected products and services created for the greater good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, C.E.O., So Good Farms
CLIENT
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
CHALLENGE
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
SOLUTION
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
RESULTS
A clear strategy for future broad-based marketing phases and a robust website for investing decisions.
Creating long term strategy for intricately connected products and services created for the greater good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, C.E.O., So Good Farms
CLIENT
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
CHALLENGE
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
SOLUTION
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
RESULTS
A clear strategy for future broad-based marketing phases and a robust website for investing decisions.
PROJECT: So Good Farms
PROJECT: Advent Jets
CLIENT
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
CHALLENGE
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
SOLUTION
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
RESULTS
Increased conversions
Reduced bounce rate.
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
Increased conversions
Reduced bounce rate.
Expanding the Sky so it's NOT the Limit –
for High Net Worth Individuals
Creating long term strategy for intricately connected products and services created for the greater good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, C.E.O., So Good Farms
Client
Challenge
Solution
Results
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
A clear strategy for future broad-based marketing phases and a robust website for investing decisions,
Expanding the Sky so it's NOT the Limit –
for High Net Worth Individuals
Brand Audit.
Branding Refresh
with visual identity &
new branded house
Website Redesign.
“We love the new company branding and redesign of Advent Jets' website. And, we greatly appreciate the creativity and strategy Charmed Minds incorporated within both endeavors. We definitely recommend them for your next project.”
— Scott Buss, C.E.O. Advent Jets
— Scott Buss, C.E.O. Advent Jets
— Scott Buss, C.E.O. Advent Jets
Client
Challenge
Solution
Results
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
Increased conversions
Reduced bounce rate.
Positioning a Lawyer within a Red Ocean.
Brand Strategy
Website Creation
"Charmed Minds was a huge help to my firm. They carefully listened to my needs and did a phenomenal job rebuilding and rebranding my firm’s website. Potential clients now have a much better understanding of the services we provide. I heartily recommend Charmed Minds.”
-- Justin Boland, Attorney, Law Office of Justin R. Boland
Client
Challenge
Solution
Results
A seasoned lawyer needs a few good tactics and a more robust website to better swim with the big sharks.
JR Boland Law Office needs a larger marketing footprint to compete with strong competition in the Seattle metropolitan area.
Branding using techniques employed by larger law firms. Refresh website, strengthen SEO, position Boland more squarely against his immediate competition.
Multiple conversion opportunities, improved SEO, navigation clarity.
Branding a New Tech Service Within a Brand
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
Client
Challenge
Solution
Results
A long established tech company needs to brand their new service, tech support and cloud migration for small businesses, and create a micro site for it to increase sales.
The new service needs to align with their branded house of services, and the website needs to ladder up to its parent site with messaging, look and feel, and also larger navigation and customer experience.
New services naming convention to suit the branded house with similar messaging to current services and offerings. Micro site design similar to parent site and its content reflects offerings similar to competition.
Larger online search profile, additional landing pages. Expanded company growth and additional source of revenue.
Helping a Hospitality Group Bring Home the Bacon
Logo Design
Website Redesign
“I was very pleased with Charmed Minds’ design of my new company logo and redesign of my website.
I recommend them highly.”
— Maryam Malayeri, C.E.O. Kimary Consulting
Client
Challenge
Solution
Results
A seasoned restauranteur and her expert team are poised to take a bite out their market but need the frosting on the cake.
Kimary Consulting needs a polished website to reach not only their target market but potential staff who may want to join the company.
Create better branding techniques, refresh website, strengthen SEO. Better able to compete against competitors.
Clarity of brand, improved SEO, better conversion rates.
Revving Up a Global Limo Service.
Strategy.
Branding Refresh.
Website Redesign.
Email Campaign.
Print Collateral.
Digital Ads.
“Charmed Minds helped asterRIDE boost our web bookings and search presence. Previously, our version of our website had less than optimal online bookings and a higher user bounce rate. They helped us create a clear sales funnel, stronger messaging and more well designed website. asterRIDE 2.0 has been rewarding as now our online bookings have greatly increased and our user engagement statistics on Google Analytics. CharmedMinds clearly understands how to create awareness and user engagement.”
— Seth Rudin, CEO, Co-Founder, asterRIDE
Client
Challenge
Solution
Results
A savvy businessman
with a global service network needs to drive up the ante in an effort to increase business.
To get more riders on the road, more affiliates to come aboard and more drivers to join. Solving for a segmentation matrix, customer engagement and conversion.
Improve conversion funnel, point SEO to expanded demographic and create easier interaction design.
Increased conversions
Reduced bounce rate.
Ensuring a Local Insurance Agency.
Strategy.
Branding
Website Creation
Social Media Presence
Client
Challenge
Solution
Results
A multi-talented, independent agent decides to boldly drop legacy brand identity and forge her own way.
To "erase" the previous All Seasons' brand identity and internet presence with a more powerful and effective one.
Create local print ad campaign, design completely new website and develop new social media messaging.
Customers have begun responding to her social media. Her website, about to be published, spreading the word. Check back for the analytics.
PROJECT: Orca HR Solutions
Consulting with a Consultant.
Strategy.
Branding
Website Creation
Social Media Presence
“Charmed Minds created a design and copy refresh for my website and designed a new logo for me. I really like the creativity they brought to our website at that time. Lorae and Larayne helped increase my digital presence and launched more conversion possibilities. I really enjoyed working with them.”
— Paul O'Beirne, C.E.O. and Founder, Orca HR Solutions
Client
Challenge
Solution
Results
A well-connected, continent-hopping business consultant
seeks to further expand his messaging, search and clientele.
To strengthen the brand, get more website traffic , and shorten the sales funnel by converting potential customers faster.
Create several conversion funnels by offering instant assessments for Human Resources staff to understand Orca products, acquire inbound marketing content, signups for events, workshops and appointments with Orca.
The website increased traffic and conversions due to the many offers prospects could interact with.
Helping a Nonprofit Help Small Business.
Strategy.
Branding
Website Creation
Social Media Presence
"I have had the great pleasure of working with the amazing team at Charmed Minds on more than one occasion. Lorae and Larayne are extremely professional, their creativity and attention to detail is extraordinary and their design and messaging capabilities are second to none. I would recommend them without hesitation."
— Michael Ervick, Executive Director, North Shore Business Alliance (NSBA)
PROJECT: North Shore Business Alliance
Client
Challenge
Solution
Results
A group of dynamic
business people want to create a splash in the greater Seattle area by starting a nonprofit that assists small business owners with local, state and federal support.
To get the word out about access to consultants, mentors, workshops and more. A conversion funnel and way to sign up for membership is also required.
Develop brand with logo and high-level messaging, identify demographics and funnel with multiple landing pages for each. Create media and content marketing.
Successful membership signup, high multi-page engagement and lower than average bounce rates.
PROJECT: E2B Advisory
Connecting
B2B to E2B.
Strategy.
Branding
Website Creation
Client
Challenge
Solution
Results
An experienced business leader builds an organization of business experts helping business owners, but requires a way to link them to help those in need.
To create a brand identity and website to reflect it. Must also connect all business experts to each other within the site and be searchable for those who wishing to use their services.
Create a brand and website marketplace enabling solo-preneurs and small/mid-size companies to cross market their services.
Successful partnering with business experts and business owners.