01
North Shore Business Alliance
Strategy.
Branding.
Website Creation.
Social Media Presence.
BACK
02
NSBA
03
E2B
04
ASI
CLIENT CHALLENGE:
A group of businesspeople want to create a splash in the greater Seattle area by creating a nonprofit that assists small business owners with local, state and federal support. They also provide access to consultants, mentors, workshops and more.
The challenge was to get a brand figured out, messaging created and website with membership functionality built and published as soon as possible.
OUR INSIGHT:
BRANDING
We were competing with a busy business owner's time. Time to recognize they needed help and time to research how to get it. We conducted research with a committee
We needed to appeal to them in an instant on a website and quickly layout our value proposition. Their pain points were important so our messaging had to include how to "fix" them.
We needed to offer membership on the site, a place for events