CLIENT CHALLENGE:

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A group of businesspeople want to create a splash in the greater Seattle area by creating a nonprofit that assists small business owners with local, state and federal support. They also provide access to consultants, mentors, workshops and more.

The challenge was to get a brand figured out, messaging created and website with membership functionality built and published as soon as possible.

OUR INSIGHT:

BRANDING 

We were competing with a busy business owner's time. Time to recognize they needed help and time to research how to get it. We conducted research with a committee

We needed to appeal to them in an instant on a website and quickly layout our value proposition. Their pain points were important so our messaging had to include how to "fix" them. 

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We needed to offer membership on the site, a place for events   

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