Orca HR Solutions
Social Media Presence.
Seattle area leadership trainer, executive coach and strategy consultant, Paul, was interested in expanding his reach. So many of his offerings – expertise, content and expertise partnerships were not on his website, nor did his brand take advantage of social media, SEO or content marketing.
We recommended using multiple channel and inbound marketing while refreshing his brand and expanding his website to better present his skill set and deliver content.
Our first challenge was strategizing for a full-service consulting company, instead of featuring him as a one-off jack-of-all-trades as he had been promoting.
Another was the right messaging, not only for all the different services he offers, but to make them cohesive as a unit.
He partnered with companies that offer business training materials he could use as additional content on the website. This displays not only in each service selection and therefore is better for SEO, but other articles and white pages also appear on the Resources page for the same reason. Of course, too, the content helps to build his customers’ trust and establish him as a thought leader.
His website, about to be published, will enjoy an uptick in traffic and allow for further expansion of his business. Check back here for the analytics on that and more.