asterRIDE was expanding its market reach and needed a
solid refresh for both brand and website. Consequently, the website wasn’t getting the visitor traffic that owner, Seth, expected, nor the customer bookings he needed to hit his company goals. Clicks through to obtain the app – downloadable from the Google or Apple store – weren’t as high as anticipated either.
We refreshed the brand and teamed up with our client to redefine website and goals.
We researched the customer base, created their journey, a new tagline and slogan, designed a style guide for use in all branding. We introduced a stronger voice and a more elegant design approach to all deliverables.
SEO This was important for search in each local market and to land the listing on the first page of results.
For a newer company, having an elegant, functional and engaging website would help develop trust between potential customers and the company. Other examples include allowing customers to get more instant, free website quotes without giving a credit card, offering more incentives to travel agents looking to book with the company, and more incentives to interested chauffeurs and affiliate fleet partners.
Sales and App
Because trying a new app was a large part of the experience, the site not only had to get sales started on the homepage (ordering a sedan, shuttle or limo) but also get people to download the app. Placing calls-to-action on the header and footer for booking immediately and downloading was completed, as well as a simple 1-2-3 limo/car service ordering form to get customers to commit to a booking faster – because the form is not long and intimidating.
Sales Funnel Bonus
Upon launch of the new site, the client agreed to offer a first ride discount button listed above-the-fold, for those wanting an incentive to become a customer. Sales increased in part by this technique alone.
We created elegant ads with direct messaging while we conducted A/B testing to find out which benefit was most important to our client’s customers.
The nurture campaigns included triggered email for booked ride notification, post-purchase reminder to contact client for return trip or hourly adventures in destination city, a feedback survey, and a re-engagement campaign.
Flyers and business cards.
There was an immediate increase in site traffic, app downloads and actual sales. First ride discount, a loss leader, resulted in a weekly increase in first-ride business.
Our user bounce rate is down 31% and the user’s average session duration on the site
has increased 45%.