OUR WORK
Curating an Experience for a Client that Curates Experiences
Branding Strategy
Company Naming
Branding
Website
Print Collateral
Digital Ads
“We highly recommend Charmed Minds agency. They built our brand and website with accompanying collateral for our new wedding and events venue. We value their marketing strategy greatly and our launch has been a big success.”
—Steve Cox, Marketing Director, Azalea Cove Waterside
CLIENT
A new kid on the block wants to jump into the wedding venue competition on Lake Martin in Alabama – and make a splash.
CHALLENGE
Competition is fierce for prestigious lake weddings and other venue events. The event venue is exquisite and built on the lakeshore, but how to place them among their many well-established competitors?
SOLUTION
Position the venue and grounds as being just as elegant as competitors, and with as many services as theirs, but offer events at a more affordable price. Prove the staff’s ability to provide first-rate customer experiences and showcase the venue’s charity affiliations.
RESULTS
Immediate bookings upon launch, named Readers’ Choice for Best Wedding Venue in their county, and a myriad of future bookings that put them squarely on the esteemed lake-living map.
Promoting Property that will Prove, There's No Place Like Home
Branding Strategy
Branding
Company Naming
Website
Print Collateral
“We have used the Charmed Minds group to build our brand, design our website, create digital and print ads, posters, brochures and even business cards. I would not think of working with anyone else. I highly recommend their work to anyone needing creating design and excellent marketing.”
—Steve Cox, Marketing Director, Azalea Cove Waterside
CLIENT
An established property developer in Alabama needs to show potential customers why his new company’s undeveloped land promises them their best life.
CHALLENGE
The client needs a new company name, brand, a digital place to view homes, and printed collateral to capture and build interest.
They also need to show what the community will look like when completed and what homes are available to purchase. But why buy there?
SOLUTION
Create a brand which pivots around home and hearth, neighborhoods, community, and city-adjacent living.
Feature Southern Living Magazine’s choice to promote this builder, one of only a few, and feature up and coming architects who reflect this Southern traditional style.
RESULTS
Immediate inquiries, property tour requests begin, and the launch is a success.
Crafting Long Term Strategy for Intricately Connected Products and Services Created for the Greater Good
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
"Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"
— DeVon Hankins, CEO So Good Farms
CLIENT
A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development.
CHALLENGE
So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.
SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.
SOLUTION
Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.
RESULTS
A clear strategy for future broad-based marketing phases and a robust website for investing decisions.
Expanding the Sky so it's
NOT the Limit – for Global
High Net Worth Individuals
Brand Audit.
Branding Refresh
with visual identity & new branded house
Website Redesign.
“We love the new company branding and redesign of Advent Jets' website. And, we greatly appreciate the creativity and strategy Charmed Minds incorporated within both endeavors. We definitely recommend them for your next project.”
— Scott Buss, CEO Advent Jets
CLIENT
A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.
CHALLENGE
Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.
SOLUTION
Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.
RESULTS
Increased conversions
Reduced bounce rate.
Branding a New Global Tech Service Within a Brand
Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service
CLIENT
A long established global tech company needs to brand their new service, tech support and cloud migration for small businesses, and create a micro site for it to increase sales.
CHALLENGE
The new service needs to align with their branded house of services, and the website needs to ladder up to its parent site with messaging, look and feel, and also larger navigation and customer experience.
SOLUTION
New services naming convention to suit the branded house with similar messaging to current services and offerings. Micro site design similar to parent site and its content reflects offerings similar to competition.
RESULTS
Larger online search profile, additional landing pages. Expanded company growth and additional source of revenue.
Positioning a Lawyer within a Red Ocean
Brand Strategy
Website Creation
"Charmed Minds was a huge help to my firm. They carefully listened to my needs and did a phenomenal job rebuilding and rebranding my firm’s website. Potential clients now have a much better understanding of the services we provide. I heartily recommend Charmed Minds.”
–Justin Boland, Attorney, Law Office of Justin R. Boland
CLIENT
A seasoned lawyer needs a few good tactics and a more robust website to better swim with the big sharks.
CHALLENGE
JR Boland Law Office needs a larger marketing footprint to compete with strong competition in the Seattle metropolitan area.
SOLUTION
Branding using techniques employed by larger law firms. Refresh website, strengthen SEO, position Boland more squarely against his immediate competition.
RESULTS
Multiple conversion opportunities, improved SEO, navigation clarity.
Helping a Hospitality Group Bring Home the Bacon
Logo Design
Website Redesign
“I was very pleased with Charmed Minds’ design of my new company logo and redesign of my website. I recommend them highly.”
— Maryam Malayeri, CEO Kimary Consulting
CLIENT
A seasoned restauranteur and her expert team are poised to take a bite out their market but need the frosting on the cake.
CHALLENGE
Kimary Consulting needs a polished website to reach not only their target market but potential staff who may want to join the company.
SOLUTION
Create better branding techniques, refresh website, strengthen SEO. Better able to compete against competitors.
RESULTS
Clarity of brand, improved SEO, better conversion rates.
Revving Up a Global Limo Service.
Branding Strategy
Branding Refresh
Website Redesign
Email Campaign
Print Collateral
Digital Ads
“Charmed Minds helped asterRIDE boost our web bookings and search presence. Previously, our version of our website had less than optimal online bookings and a higher user bounce rate. They helped us create a clear sales funnel, stronger messaging and more well designed website. asterRIDE 2.0 has been rewarding as now our online bookings have greatly increased and our user engagement statistics on Google Analytics. CharmedMinds clearly understands how to create awareness and user engagement.”
— Seth Rudin, CEO, Co-Founder, asterRIDE
CLIENT
A savvy businessman
with a global service network needs to drive up the ante in an effort to increase business.
CHALLENGE
To get more riders on the road, more affiliates to come aboard and more drivers to join. Solving for a segmentation matrix, customer engagement and conversion.
SOLUTION
Improve conversion funnel, point SEO to expanded demographic and create easier interaction design.
RESULTS
Increased conversions
Reduced bounce rate.
PROJECT: Orca HR Solutions
Consulting with a Consultant.
Strategy.
Branding
Website Creation
Social Media Presence
“Charmed Minds created a design and copy refresh for my website and designed a new logo for me. I really like the creativity they brought to our website at that time. Lorae and Larayne helped increase my digital presence and launched more conversion possibilities. I really enjoyed working with them.”
— Paul O'Beirne, CEO and Founder, Orca HR Solutions
CLIENT
A well-connected, continent-hopping business consultant
seeks to further expand his messaging, search and clientele.
CHALLENGE
To strengthen the brand, get more website traffic , and shorten the sales funnel by converting potential customers faster.
SOLUTION
Create several conversion funnels by offering instant assessments for Human Resources staff to understand Orca products, acquire inbound marketing content, signups for events, workshops and appointments with Orca.
RESULTS
The website increased traffic and conversions due to the many offers prospects could interact with.
Ensuring a Local Insurance Agency.
Strategy.
Branding
Website Creation
Social Media Presence
CLIENT
A multi-talented, independent agent decides to boldly drop legacy brand identity and forge her own way.
CHALLENGE
To "erase" the previous All Seasons' brand identity and internet presence with a more powerful and effective one.
SOLUTION
Create local print ad campaign, design completely new website and develop new social media messaging.
RESULTS
Customers have begun responding to her social media. Her website, about to be published, spreading the word. Check back for the analytics.
PROJECT: North Shore Business Alliance
Helping a Nonprofit Help Small Business.
Strategy.
Branding
Website Creation
Social Media Presence
"I have had the great pleasure of working with the amazing team at Charmed Minds on more than one occasion. Lorae and Larayne are extremely professional, their creativity and attention to detail is extraordinary and their design and messaging capabilities are second to none. I would recommend them without hesitation."
— Michael Ervick, Executive Director, North Shore Business Alliance (NSBA)
CLIENT
A group of dynamic
business people want to create a splash in the greater Seattle area by starting a nonprofit that assists small business owners with local, state and federal support.
CHALLENGE
To get the word out about access to consultants, mentors, workshops and more. A conversion funnel and way to sign up for membership is also required.
SOLUTION
Develop brand with logo and high-level messaging, identify demographics and funnel with multiple landing pages for each. Create media and content marketing.
RESULTS
Successful membership signup, high multi-page engagement and lower than average bounce rates.
PROJECT: E2B ADVISORY
Connecting B2B to E2B.
Strategy
Branding
Website Creation
CLIENT
An experienced business leader builds an organization of business experts helping business owners, but requires a way to link them to help those in need.
CHALLENGE
To create a brand identity and website to reflect it. Must also connect all business experts to each other within the site and be searchable for those who wishing to use their services.
SOLUTION
Create a brand and website marketplace enabling solo-preneurs and small/mid-size companies to cross market their services.
RESULTS
Successful partnering with business experts and business owners.