OUR WORK

 

PROJECT:  So Good Farms

— DeVon Hankins, C.E.O., So Good Farms

Creating long term strategy for intricately connected products and services created for the greater good

Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service

"Charmed Minds easily grasps the entirety of the marketing implications and the scope with all its intricacies and dependencies. They have to date successfully clarified and developed our branding, wholly redesigned our website, and are on par for completing many more marketing materials and services in our initial phase and beyond. What a fabulous partnership!"

— DeVon Hankins, CEO So Good Farms

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CLIENT

A not for profit, faith-based, financially sustainable organic farm that will house, employ and educate neurodiverse young adults needs to connect with HNWI donors and investors in this phase one of development. 

CHALLENGE

So Good Farms (SGF) needs to get the word out to investors and donors, interested parents of neurodiverse young adults, and orgs that work with those on the autism spectrum, ADHD and Down Syndrome.

 

SGF needs to provide large amounts of info for all above listed segments while still creating their permanent brand. Paramount to their success is also presenting how intricately their goods and services are dependent upon multiple, segmented, community involvement.

SOLUTION

Create a long term marketing strategy to include brand architecture assessments for future goods and services, branding with visual identity and targeted messaging for a phase one, content-heavy website.

RESULTS

A clear strategy for future broad-based marketing  phases and a robust website for investing decisions.

 

PROJECT:   Advent Jets

Expanding the Sky so it's NOT  the Limit –for High Net Worth Individuals 

Brand Audit.
Branding Refresh
    with visual identity &
     new branded house
Website Redesign.

“We love the new company branding and redesign of Advent Jets' website. And, we greatly appreciate the creativity and strategy Charmed Minds incorporated within both endeavors. We definitely recommend them for your next project.”

— Scott Buss, CEO Advent Jets

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CLIENT

A globally connected aviation CEO needs to promote his new services for his affluent, HNWI private jet customers and brand those services within a new branded house.

CHALLENGE

Advent Jets was expanding their market reach to include lifestyle management services for high net worth individuals (HNWI). They need rebranding for all products and to form a branded house. Their website needs to reflect these changes.

SOLUTION

Create strategy, branding and design/content for three additional sub brands and services. Improve website SEO, design and functionality.

RESULTS

Increased conversions

Reduced bounce rate.

PROJECT:   Teklink Cloud Nucleus

Branding a New Tech Service Within a Brand

Brand Audit
SubBrand Strategy
New Branded Service
Microsite Creation for New Service

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CLIENT

A long established tech company needs to brand their new service, tech support and cloud migration for small businesses, and create a micro site for it to increase sales.

CHALLENGE

The new service needs to align with their branded house of services, and the website needs to ladder up to its parent site with messaging, look and feel, and also larger navigation and customer experience.

SOLUTION

New services naming convention to suit the branded house with similar messaging to current services and offerings. Micro site design similar to parent site and its content reflects offerings similar to competition.

RESULTS

Larger online search profile, additional landing pages. Expanded company growth and additional source of revenue.

 

 PROJECT:    Justin R Boland Law

Positioning a Lawyer within a Red Ocean.

Brand Strategy
Website Creation

"Charmed Minds was a huge help to my firm.  They carefully listened to my needs and did a phenomenal job rebuilding and rebranding my firm’s website.  Potential clients now have a much better understanding of the services we provide.  I heartily recommend Charmed Minds.”

–Justin Boland, Attorney, Law Office of Justin R. Boland

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CLIENT

A seasoned lawyer needs a few good tactics and a more robust website to better swim with the big sharks.

CHALLENGE

JR Boland Law Office needs a larger marketing footprint to compete with strong competition in the Seattle metropolitan area.

SOLUTION

Branding using techniques employed by larger law firms. Refresh website, strengthen SEO, position Boland more squarely against his immediate competition.

RESULTS

Multiple conversion opportunities, improved SEO, navigation clarity.

 PROJECT:    Kimary Consulting

Helping a Hospitality Group Bring Home the Bacon

Logo Design
Website Redesign

“I was very pleased with Charmed Minds’ design of my new company logo and redesign of my website. I recommend them highly.”
— Maryam Malayeri, CEO Kimary Consulting

CLIENT

A seasoned restauranteur and her expert team are poised to take a bite out their market but need the frosting on the cake.   

CHALLENGE

Kimary Consulting needs a polished website to reach not only their target market but potential staff who may want to join the company. 

SOLUTION

Create better branding techniques, refresh website, strengthen SEO. Better able to compete against competitors.

RESULTS

Clarity of brand, improved SEO, better conversion rates.

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 PROJECT:    Asterride

Revving Up a Global Limo Service.

Strategy.
Branding Refresh.
Website Redesign.
Email Campaign.
Print Collateral.
Digital Ads.

“Charmed Minds helped asterRIDE boost our web bookings and search presence. Previously, our version of our website had less than optimal online bookings and a higher user bounce rate. They helped us create a clear sales funnel, stronger messaging and more well designed website. asterRIDE 2.0 has been rewarding as now our online bookings have greatly increased and our user engagement statistics on Google Analytics. CharmedMinds clearly understands how to create awareness and user engagement.”

— Seth Rudin, CEO, Co-Founder, asterRIDE 

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CLIENT

A savvy businessman

with a global service network needs to drive up the ante in an effort to increase business.

CHALLENGE

To get more riders on the road, more affiliates to come aboard and more drivers to join. Solving for a segmentation matrix, customer engagement and conversion.

SOLUTION

Improve conversion funnel, point SEO to expanded demographic and create easier interaction design.

RESULTS

Increased conversions

Reduced bounce rate.

 PROJECT:   Orca HR Solutions

Consulting with a Consultant.

Strategy.
Branding 
Website Creation
Social Media Presence

“Charmed Minds created a design and copy refresh for my website and designed a new logo for me. I really like the creativity they brought to our website at that time. Lorae and Larayne helped increase my digital presence and launched more conversion possibilities. I really enjoyed working with them.”
— Paul O'Beirne, CEO and Founder, Orca HR Solutions
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 PROJECT:   All Seasons Insurance

CLIENT

A well-connected, continent-hopping business consultant

seeks to further expand his messaging, search and clientele.

CHALLENGE

To strengthen the brand, get more website traffic , and shorten the sales funnel by converting potential customers faster.   

SOLUTION

Create several conversion funnels by offering instant assessments for Human Resources staff to understand Orca products, acquire inbound marketing content, signups for events, workshops and appointments with Orca.

RESULTS

The website increased traffic and conversions due to the many offers prospects could interact with.

Ensuring a Local Insurance Agency.

Strategy.
Branding 
Website Creation
Social Media Presence

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CLIENT

A multi-talented, independent agent decides to boldly drop legacy brand identity and forge her own way. 

CHALLENGE

To "erase" the previous All Seasons' brand identity and internet presence with a more powerful and effective one.

SOLUTION

Create local print ad campaign, design completely new website and develop new social media messaging. 

RESULTS

Customers have begun responding to her social media. Her website, about to be published, spreading the word. Check back for the analytics. 

 PROJECT:   North Shore Business Alliance

Helping a Nonprofit Help Small Business.

Strategy.
Branding 
Website Creation
Social Media Presence

"I have had the great pleasure of working with the amazing team at Charmed Minds on more than one occasion. Lorae and Larayne are extremely professional, their creativity and attention to detail is extraordinary and their design and messaging capabilities are second to none. I would recommend them without hesitation."
— Michael Ervick, Executive Director, North Shore Business Alliance (NSBA)
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CLIENT

A group of dynamic 

business people want to create a splash in the greater Seattle area by starting a nonprofit that assists small business owners with local, state and federal support.

CHALLENGE

To get the word out about access to consultants, mentors, workshops and more. A conversion funnel and way to sign up for membership is also required.

SOLUTION

Develop brand with logo and high-level messaging, identify demographics and funnel with multiple landing pages for each. Create media and content marketing.

RESULTS

Successful membership signup, high multi-page engagement and lower than average bounce rates.

 PROJECT:   E2B ADVISORY

Connecting B2B to E2B.

Strategy
Branding 
Website Creation

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CLIENT

An experienced business leader builds an organization of business experts helping business owners, but requires a way to link them to help those in need.   

CHALLENGE

To create a brand identity and website to reflect it. Must also connect all business experts to each other within the site and be searchable for those who wishing to use their services.

SOLUTION

Create a brand and website marketplace enabling solo-preneurs and small/mid-size companies to cross market their services.

RESULTS

Successful partnering with business experts and business owners.